Digital

Website Audit and Competitive Analysis

Website Audit and Competitive Analysis

A strong website starts with a strong foundation. Our audits go beyond a checklist — we evaluate how your site performs, how it feels to users, and how it stacks up against competitors. From technical health and SEO to user experience and brand positioning, we uncover the opportunities to enhance your digital presence. The result is a prioritized roadmap that shows what to improve, where to invest, and how to ensure your website drives measurable business growth.

Audit Package Levels

  1. TECHNICAL PERFORMANCE AUDIT Focus on identifying critical technical issues that impact website speed, security, SEO and compliance.
  2. TECHNICAL + USER EXPERIENCE AUDIT A deeper website audit inclusive of all technical elements, plus a full analysis of user behavior, engagement, conversion pathways, and UX optimization opportunities.
  3. COMPREHENSIVE GROWTH-FOCUSED AUDIT Our most complete website audit, combining technical, UX, and strategic brand analysis – inclusive of competitive research, SEO gap analysis, brand messaging review, social media SWOT analysis, and brand sentiment evaluation.

Included in All Audit Levels

• Website Technical Performance Analysis
• ADA Compliance Analysis
• Core SEO Analysis
• Security and Compliance Review
• Google Analytics and Tag Manager Verification
• Technical Performance Recommendations

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Strategic Recommendations and Roadmap

Every website audit concludes with a clear and actionable roadmap that is aligned with your business goals, prioritizes improvements and recommendations, and outlines strategic next steps for your team. The roadmap naturally sets the stage for what comes next: building your refreshed website. Whether you need a fully custom website or a streamlined, template-based option, we’ll partner with you to redesign, refine, and optimize your current site so it serves as a true business asset.

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