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How to Improve Your Website to Drive Traffic and Conversions [On-Demand Webinar]

04.16.2025

Free On-Demand Webinar

Changing user behavior is reshaping what B2B audiences expect, so standing out in today’s ever-changing digital landscape requires a website that leverages current best practices for user experience and engagement.

In this session, we’ll share the essential elements of a high-performing site, and provide guidance on how to determine what’s working on your current site, what’s falling short, and where your greatest opportunities for website optimization exist.

Key takeaways include actionable tips for:

  • Taking a strategic look at your current site’s performance
  • Implementing smarter website conversion strategies
  • Aligning your team around what matters most
  • Setting your next project up for long-term success

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How to Improve Your Website to Drive Traffic and Conversions

Join us Thursday, May 1st from 1-2pm

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About The Host

Tami Berry leads the cSs Consulting practice area, where she brings signature blend of insight and strategy to every conversation. With decades of experience shaping brand and employee experiences for Fortune 500 companies, she knows how to ask the right questions and simplify even the most complex topics into clear, actionable takeaways. Her ability to turn big-picture goals into meaningful next steps makes her a trusted advisor and strategic partner across every engagement.

Learn More About Tami Berry

 

About The Presenters

Micaela Green brings over 13 years of experience guiding brands and helping clients uncover the strategies that truly move the needle. Her approach blends thoughtful positioning with actionable marketing plans and website conversion strategies, grounded in both creativity and results. Known for aligning brand vision with business goals, she brings clarity to complexity and momentum to every initiative. Micaela doesn’t just build marketing strategies—she helps brands break through.

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Erin Ward McCarty leads our website audits at cSs with precision and purpose, helping clients uncover what’s working—and what’s not—before making their next move. With over 6 years of experience in marketing for professional services firms, she knows what makes a good website. Erin brings a practical, strategic mindset to every project—guiding clients through the ever-changing digital landscape and equipping them with website best practices to drive smarter decisions.

Learn More About Erin Ward McCarty

About The Author

Erin embraces a “yes and” attitude and consistently finds opportunities to elevate our clients' websites and digital presence. Informed by her UX design and wireframing certifications, she brings thoughtful consideration and an ever-encouraging attitude that ensures each project is successful from beginning to end.

Learn More About Erin
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